Best way to use Instagram for Business

Best way to use Instagram for business

If your business is not on Instagram nowadays, then you have a very good reason for your slack growth in the digital market.

If you have a company, organization or small business then it is also very mandatory to have an Instagram business account.

Here in this article, there is everything like the best way to use Instagram for business, whether you’re just getting started or you simply need to refine your existing strategy. Just read the complete article and learn the best way to use Instagram for business.

Let's get started.

Instagram is too popular for digital marketing. Why?

Users:

Over 1 billion monthly active users
60 % of adults online use Instagram.
less competition and more engaged audiences other than facebook and twitter.

Businesses:

25% of the active business profile.
50% of Instagram users follow at least 1 business account.

This popularity presents businesses with an opportunity to represent themselves in front of 1 billion monthly engaged audiences.

So, It's time to get an Instagram business account for your business.

Steps to get an Instagram business account.

Log in to your personal account.
Tap the profile icon and go to your profile.
Tap the three horizontal line icon on the top-right corner.
Tap on the setting, then Account.
Tap Switch to Business profile, then continue.
Connect your facebook page if you have any otherwise you can skip.
Add contact information.
Tap Done.

That's it!

Now you have a brand new Instagram Business account for your Brand. It's time to learn the best way to use Instagram for Business. First of all, optimise your new account.

Optimise a winning profile

Profile Photo: It is the best place where you can use your company logo as a profile photo so that people can easily identify your brand.

Account Name: Insert your company name. This is your ranking factor so don't use any other name or useless prefix with your original name.

Username: This should also be your business name so that you can easily found in the search result.

Website link: This is the only clickable link on your Instagram account. So link the home page of your website where people can explore more about you and your work.

Bio: A place where you can describe yourself so that anyone can get a short detail about you.

Contact: Include your contacts like email, phone number for text/call, or physical address. So that your followers can contact you.

Category: Category is useful for both Instagram and your followers. Category can help you in future when you start doing a promotion with facebook adword.

Create a winning strategy

Before you can decide what kind of content to post in your Instagram business account, you need to think about the best profitable Instagram niches.

Yes, Profitable Niches helps you to generate more revenue compare to other normal niches.

A vast majority of Instagram users are youngsters under the age of 35. The United State has the largest Instagram users followed by India, Brazil and Indonesia.

The thing is you need to create some winning strategies to showcase your presence on Instagram. Target massive audience to increase the chance to get more real followers.

So, scratch out all the factors and do some research to select the vast audience niche.

Once you understand who your audience is, think about what kind of content they want from you.

Track your growth: Use Instagram Insights

Business is not a guessing game.

Use Instagram insight

Measure your success and make adjustments. Analyze your growth by Instagram Insight tool.

The Instagram insight offers full analytics of your followers and the people interacting with your account. These are:

Impression:- How many times your content was viewed in the last weak.
Reach:- Total number of unique account interact with your piece of content.
Website clicks:- Number of clicks on your provided link in the bio.
Followers activity:- How often your followers on Instagram daily.
Profile views:- Number of times your profile is visited by your followers or any Instagram users.
Followers information:- Type of audience you have like Top locations, age-range and gender.
Saves:- Number of times your posted contents have been saved by anyone.

Insight also includes the number of times your content is shared and the full report of your active promotions (if any).

So, use Instagram insight to track your growth and make some useful adjustments periodically.

Now, I'm going to share with you some useful tips that can build your business on Instagram.