What is IGTV videos and How to use it: Everything you need to know
What is IGTV?
Instagram released its standalone vertical video application in June 2018, which allows the user to upload videos which are longer in duration than Instagram's video posts. Basically, it's Instagram's new extended version for video streaming.Need of IGTV
Using the IGTV feature on Instagram, users can share videos up to 10 minutes in length. The big thing is that verified and popular accounts can share videos which are 60 minutes in length. IGTV provides you with a new video streaming experience as Videos are played vertical, unlike other video streaming apps.How to create IGTV channel?
It is very simple to create your own IGTV channel. You can create your channel using your Instagram app or you can download IGTV app from Google Play Store.Creating a channel using the Instagram app
To create your IGTV channel using the Instagram app, simply follow these steps-
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| Creating a channel using the Instagram app |
STEP 1- Tap the IGTV icon on the top right corner of your feed.
STEP 2- Tap the setting icon and then choose to create a channel.
STEP 3- Skip all instructions and tap create channel.
Step 4- Your channel is created.
Using IGTV Application
Download IGTV Application from Google Play Store. (app size 36 MB download https://play.google.com/store/apps/details?id=com.instagram.igtv ) |
| Using IGTV application |
STEP 1- If you have already logged in your account in the Instagram app, IGTV will ask you to continue as you, else you can tap on switch account to sign in with a different account.
STEP 2- Tap the setting icon right-hand side of your screen.
STEP 3- choose to create channel option.
STEP 4- skip all the instructions by tapping NEXT and then tap create channel to create your IGTV channel.
Your channel has been created!!
How to upload videos on IGTV?
Now you have created your channel, it's time to upload your video!!It's very simple to upload you IG video.
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| How to upload videos on IGTV |
STEP 1- After you have created your IGTV channel, you will see your profile picture icon on the left of the setting icon.
STEP 2- Tap on your profile picture icon. Now you can see your profile and bio.
STEP 3- Tap on "+" icon appearing at the right side of your screen.
STEP 4-The app will ask you to allow some permissions. Allow all.
STEP 5- Now choose your video, tap NEXT and add title and description of your video.
STEP 6- Tap "Post"
You can choose the option to share your video on Facebook.
You can share your video on Instagram only if the video is longer than 1 minute (60 seconds).
Benefits of Instagram TV (IGTV) for your business.
Huge Audience
Instagram has over 1 billion monthly active users. That means the Market with a huge audience. You can easily showcase or advertise your latest products on Instagram Network through IGTV videos. All you have to do is capture the audience from 1 Billion users as much as you can.
Affordable
IGTV allows you to upload your videos free of cost. All you need an Instagram account. So, create an effective Instagram Business account.
Less Competition than other Platforms
Platforms such as Facebook and YouTube are the great places for video marketing, No doubt. But there's a problem in both the common platform ie Competition. Yes, Both the platforms having huge creators and they are very common, that is the main reasons for a load of competition. However, IGTV is still new. So there are fewer creators on the platform which leads to less competition. You can easily establish your business on Instagram.
So, this is the complete guide for Instagram IGTV. I hope you learned all the things about Instagram TV (IGTV). If you have any queries regarding IGTV. Simply drop your questions below in the comment section.
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