Create an effective Instagram Bio for business account

Create an effective Instagram Bio for the business account.

An effective Instagram Bio.

While personal profiles are all about the basics, when you switch to an Instagram business profile you get access to a ton of advanced features, like Instagram Insights, promoted posts, and a “Contact” button(call, text, mail and address), which makes it way easier to connect with your followers. 

Switching to an Instagram business profile isn’t mandatory, of course. But it certainly has its advantages. It improves your connection with your followers. It can also help you to determine your niche or targeted followers.

Here are some ways to optimize your Instagram bio:

1. YOUR NAME

The first step to creating good Instagram bios is to make sure your name is the actual name of your company/organisation. People searching for you on Instagram will likely type your reputed name on the search bar, and consistency lets people know that the Instagram profile they’re viewing actually belongs to you and not an impostor.

Don’t try to play with your name, because it is your name that will rank you high on the search results whether it is on Instagram or Google.

Make your Instagram name your company name or as close a variation as possible to be search-friendly. That's it!

NOTE: Don't use The, This is, Your's etc as a prefix. Stick to simplicity.

2. YOUR BACKGROUND 

A best Instagram bio accurately explains what your business is and what are you doing on this platform. So if you want to stand out for a particular topic or interest, you should include these details in your Instagram bio as well. 

Think and write about the unique things that you provide to your followers. Does your business offer a product or experience that might be of interest to your followers? Does your content is better than your competitor or not?

NOTE: Never copy others bios, because It will define other's content and services. Not yours!

3. KEYWORDS 

Using keywords won’t improve your searching results on Instagram or google, It will only give your account a proper value. It focuses and helps you to connect with followers who want to engage with your content.

When thinking about the keywords to include in your Instagram bio, try to think about both your own core values and the core values of your target audience.

Using keywords that target your niche audience will help users better understand who you are, what you have to offer, and whether or not your account is relevant to them!

NOTE: Only use relevant keywords in your contents.

4. WEBSITE LINK

Currently, Instagram giving its users only clickable link on their profile, that is in their bio. And if your account achieves 10 k+ followers, you are allowed to use one more link on your story.

A lot of business or non-business accounts use the link to send their followers to the respective homepage of their blog or websites. Which is great! - You can also use this feature to drive your Instagram targeted traffic to your own blog or websites. 

NOTE: Use active links. Always test the link after applying. Dead links might lose your followers.

5. YOUR EMAIL

If you’re on the Instagram business profile, You have a great offer to add the “Contact” buttons. With the contact button, you have the option to include directions, a phone number, or an email address.

Adding E-mail as a contact always give a good sign to your followers. An authentic E-mail address in your bio makes your account genuine. People will easily trust you if you giving them reputed contact like email. So, E-mail is the most important factor in your business.

NOTE: Same as a link, use an active E-mail address or verified one by Instagram.

6. YOUR BRANDED HASHTAG

Whether you’re promoting an Instagram contest or user-generated content (U.G.C.) campaign, including your branded hashtag in your Instagram bio is a fantastic way to drive engagement on your posts.
It also defines your account's credibility in the form of hashtags. It should be the same as your brand name.

NOTE: Create only one branded hashtag where you and your followers can easily get united with their contents.

7. YOUR CALL-TO-ACTION LINES

The simple act of including a call-to-action in your Instagram bio and inviting your audience to comment or engage can go a very long way when it comes to driving more engagement on your posts. Make sure that you have a clear call-to-action in your bio, whether it’s telling your followers to shop your feed, subscribe to your email list, or buy tickets for your event!.

There should be an inner trigger line in your bio. Trust me, it works high for me. It can also give you results.

NOTE: Your call to action line should be small and make sure it doesn't feel like you're forcing someones to take some actions. It should be inner self-triggering lines.

So, That's all. These are the 7 things to do with your business account to write an effective bio for your account. Apart from all, Posts of your account also defines your product and services. So keep posting highly engaging contents on the Instagram business account.

If you have any queries regarding how to write an effective Instagram bio. Let me know, just write down below, under the comment section!